Healthiest source of protein offers the largest assortment of seafood in the world, online delivered direct to your door. This fresh fish market allows you to buy fish online. The selection on our consumer site is carefully curated to offer only the tastiest fresh fish, safest seafood and most sustainable seafood selections. We have done the work for you.

Our Fresh Tuna is selected by the world’s foremost authority on the fish. This 40 year veteran and published seafood expert* is paired with our Culinary Institute of America trained seafood chef and together they carefully select your Fresh Shrimp and fresh catch seafood. They hand select only the best Halibut from this historic fisherman’s market... They fawn over the Fresh Fluke and the Flounder. They ponder the Perch. They check the Calamari and the Fresh Crab, Fresh Crawfish, Catfish and the Clam. They lovingly look at each Fresh Lobster. They percuss the Drum fish. They review the Bluefish and smile about the beautiful Golden Tile. They grow boisterous about our East Coast Oysters and West Coast Oysters. Take their word about our delicious sword. And of course taste test all of our quality fresh seafood, which is why we offer the best tasting Best Salmon in the world.

*TUNA Grading and Evaluation The Complete Tuna Buyer's Handbook -- by Robert DiGregorio

About Us

The seafood business is as old as time. It is largely done the way it was two thousand years ago. Lots of charming family fishers and fishmongers work in small businesses handed down from generation to generation. And some not so charming pirates, fish tales and fish oil sales people take advantage whenever they can. is reimagining this fragmented largely opaque business. We have become convinced that the fresh seafood health benefits to humankind are too staggeringly important to let shifty practices continue to prevent people from enjoying the incredible taste of truly fresh seafood. We want to leave the charm, and leave behind the pirates, fish tales and fish oil sales people. - a new and better way to buy the best seafood.

Seafood Unimagined, Taste the difference
Yankee Doodle Fish
How does do it?
Cooking seafood at home, is no mystery


Mackerel Escabéche by Chef Nate Edlbeck


  • Mackerel Fillet, cut in pieces
  • Red Onion
  • Fennel Bulb
  • Cherry Tomatoes
  • Flour
  • Artichoke Hearts
  • Pitted Olives
  • Whole Garlic
  • Parsley
  • Bay Leaf
  • Thyme
  • Parsley
  • Sherry Vinegar
  • Champagne Vinegar
  • Saffron
  • Salt & Pepper


  • Heat oil in a large pan over high heat. Once the oil is hot, add the red ...Read more


  • Fresh Seafood from Sea to Shining Sea

    2018-03-22 16:12:05

    Just over a year ago, the company launched it’s direct to consumer business. Rather than buy seafood and sell from inventory, ...Read more

  • Smart Kids, Eat Smart

    2018-03-06 18:31:54

    Children who eat seafood regularly have a 5 point higher IQ than their counterparts whose diets are seafood sparse. Jiang-hong ...Read more