I ran across two head scratchers this week that have a lot to say about why more and more Americans are skeptical about the advice they are getting on the nutritious values of various foods.

The first was a Forbes Leadership Piece by Hank Cardello, author of Stuffed: an insider’s view on who’s really making America fat. He chronicles how the Food Industry has lost control over shaping consumer tastes to fuel demand for their products. Food bloggers, public health advocates, celebrity nutritionists and chefs, and politicians are challenging Food Industry Views and perhaps even Government views by taking the megaphone (generally social media) to bend opinions to their own agenda. This leads to lawsuits, new taxes and other regulations such as the GMO labeling requirements, and more importantly to the loss of traditional food industry product sales. 

Our view on this is that there is plenty of good reason for the American consumer to be skeptical of traditional industry advice. Increasingly we consumers are plotting our own course based on our own concerns and research and then modifying the course by the results we see and feel. Seems like a very reasonable approach, not to abdicate our health and wellness to any “expert”.

A second article had to do with one of the reasons that consumers don’t like to cook seafood, namely the fishy smell. It went on, with very probably effective advice on how to deal with the smell. They forgot the best antidote: BUY BETTER SEAFOOD! Fresh seafood smells of the sea. Shop Fultonfishmarket.com. Try it this week. If you don’t love it write to me at mspindler@fultonfishmarket.com and I will refund your money, no questions asked.

Mike Spindler,
CEO,
FultonFishMarket.com